I’m Tori Daughtrey, founder of Data Flow & Insights Ltd. - a communications analyst with a strategist’s mind and a storyteller’s instinct.

For over a decade, I’ve helped agencies and brands navigate the cultural tides shaping how people think, feel, and act. From healthcare to consumer and B2B, I translate complex data into insight that guides sharper, more resonant communications.

I’ve worked with global names including Heinz, Unilever, Walmart, Dyson, Novartis, and Roche, helping them read the waves of culture and ride them with confidence.

Based in the UK, I bring a global perspective shaped by experience across Europe, North America, and West Africa, including field research with the Peace Corps that informed CDC malaria policy.

I believe the best strategies flow from curiosity, compassion, and the courage to paddle out where others won’t.

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